Content Strategy & Implementation
With each content strategy, I help clients figure out what story they’re trying to tell, who they want to reach, and what will set them apart in the marketplace.
Korn Ferry
Problem: A new business vertical needed to develop a content strategy to showcase expert thinking.
Solution: Developed a strategy targeting two core customers: job seekers and career optimizers. Built a library of more than 300 articles, videos and infographics with SEO optimization to drive organic traffic and brand awareness.
NeuroLeadership Institute
Problem: The firm’s content strategy was disorganized and lacked regularity and differentiation.
Solution: Revamped the strategy to feature a regular cadence of articles, infographics and videos, resulting in a 150% page view increase and external media article placements.